Amazon Listing Video vs Sponsored Brands Video

Both are product videos on Amazon, but they do different jobs. One helps a shopper who is already looking at your product decide to buy. The other helps a shopper who has never heard of you decide to click. Here is how to tell which one you need, or whether you need both.

Listing video: convince the shopper who is already there

A listing video lives in your product page gallery. The shopper has already clicked, so this is your chance to answer questions, show the product in real use and build confidence. We make these 30 to 60 seconds long and film them in 4K, with lifestyle storytelling, close-ups of key features and an unboxing or setup moment when it helps.

Sponsored Brands video: win the click in search

A Sponsored Brands video ad appears in search results, where your product competes with everything else on the page and has seconds to earn a click. We build these at 15 to 20 seconds, and Amazon recommends 20 seconds or less. They are fast paced, with bold on-screen text and a seamless loop, and they work perfectly with the sound off.

The difference at a glance

• The job: A listing video builds confidence and drives the purchase. A Sponsored Brands video earns the click to your listing.
• Where it plays: A listing video plays on your product page. A Sponsored Brands video plays in search results.
• Length: We make listing videos 30 to 60 seconds and ad videos 15 to 20 seconds.
• Style: Listing videos use lifestyle storytelling and feature detail. Ad videos use fast cuts and big text.
• Sound: Listing videos can use music and sound to build the story. Ad videos have to work without it.
• Starting price with us: $800 for a listing video and $600 for a Sponsored Ads video.

Which should you start with?

• Your listing has traffic but sales lag: Start with a listing video, so the shoppers you already get are more likely to buy.
• You already run Sponsored Brands ads: Add an ad video. Video ads are built to stand out in search results, where most shoppers are scrolling past static images.
• You are launching a product: Do both. They come from one shoot and one color grade, so your brand looks the same everywhere a shopper sees it. Ask us about bundle pricing.

An ad video is a different cut, not just a shorter one

A common mistake is trimming a listing video to 20 seconds and running it as an ad. It rarely works. An ad needs a hook in the first second or two, bigger text and a clear reason to click. When we plan both from the same shoot, each cut is built for its own job.

Before you upload either one, read our checklist of Amazon product video requirements. To see what we make, visit our Amazon video services or watch the portfolio.